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Bil Howard is a professional storyteller and freelance writer who has written several of his own books and novels. He has ghostwritten more than 100 books and more than 500 articles, blog posts, short stories, and product reviews. Check out the published titles by Bil Howard in the left-hand column below.

Thursday, October 20, 2016

5 Reasons Why You Should Use a Storyteller to Help You Write Your Book

Are you planning on writing your book and then slide it into a drawer where it can collect dust? Of course not! Researching, outlining, writing and editing a book is an enormous task with a huge investment of time, energy, brain-power and emotion attached. A writer can help write your book and make it into a perfect presentation, but a storyteller can take it to another level.

1. Storytellers Tell Your Story

If the world could only see what you can see and know what you know, they would snatch it up in a minute, right? Of course they would! You just have to find a way to make them see what you see and know what you know.

When you sit down to research, outline and write a book, you do it because you have a story to tell. Regardless of which field you’re in or what subject your book covers, there is a story behind it and a motivation behind why you want to take on such a monumental task. A storyteller will dig into that story in order to reach your readers on that deeper level and tell your story.

2. Storytellers Stir Up An Emotional Response.

Hunter S. Thompson said, “Anything that gets your blood racing is probably worth doing?” It is even truer with writing. If you want someone to react a certain way to what you are sharing with the world in your book, you have to get their blood racing.

Connected to the motivation and the story behind the story is the ability of a storyteller to stir up an emotional response to your story. It’s obvious that you want to draw an emotional response from a reader when writing fiction, but why should that type of response be limited to novels? Storytellers are familiar with and expert at utilizing various literary devices to elicit an emotional response.

3. Storytellers Know How To Keep Your Audience Interested

Have you ever read a novel that keeps you up all night turning from one page to the next simply because you have to know what happens next? Have you had the same experience with a book on planning for your retirement? Probably not.

By stirring up an emotional response, storytellers hook your audience (readers) interested in your topic. Within the storyteller’s toolbox are a number of ways to avoid the dullness that your readers typically experience when reading non-fiction books. Keeping your readers engaged from beginning to end is something that you definitely want to accomplish.

4. Storytellers Write With A Deeper Purpose In Mind

We’ve all read or heard of the stories of Aesop, Hans Christian Anderson and the Brothers Grimm. They were consummate storytellers that have survived down through the centuries. Why? Because the stories they told had a deeper purpose behind them.

A storyteller can help draw out the deeper purpose in your story so that it leaves a lasting impression. Besides stirring up your readers’ passion and keeping them engaged in your story, a storyteller works at drawing your readers to a specific goal or purpose.

5. All Storytellers Are Writers, but Not All Writers Are Storytellers

When you watch fireworks on Independence Day, New Years Eve or during some other celebration where they are used, which ones leave the lasting impression? They’re all fireworks, right? Yet, not all of them leave a lasting impression when you walk away.

Just so, writers do an adequate job of communicating the content of a book or article to their readers. There command of the written word and its use is what sets them apart from those who are not quite as adept at writing. Storytellers are artists who paint with words and create mental pictures in the minds of your readers. By crafting your story in a unique way that envelops all of your passion, you will leave a lasting impression upon those who have read it.


If you are considering writing a book to promote your brand, to communicate some new discovery you’ve made, to record your biography for posterity or have an idea for the next great bestselling thriller, but don’t have the expertise, time or patience to get done, why not hire a storyteller. By doing so, you can insure that your book will be read rather than be stuffed in a file drawer or placed on a bookshelf to gather dust. Put the passion and purpose of your story into a colorfully crafted work of art that will leave a lasting impression by hiring a storyteller to help tell your story.